52 Writers, 52 Lessons

20150210_191202Our “Three Biggest Rules of Self-Publishing” seminar was a smashing success! 52 ambitious writers came out to learn about the self-publishing industry, have their questions answered, and receive the link to “6 Simple Steps to Successful Self-Publishing“.

All in all, a successful night that we’re going to repeat in various libraries and writers groups around the Greater Toronto Area. If you’d like self-publishing coach Richard Todd to bring his informative, fun-filled presentation to your group, email us today at richard@richard-todd.com!

See you out there!

Richard Todd,Editor's Desk,About Us,About The Editor's DeskRichard S. Todd is President at The Editor’s Desk, providing professional business copywriting services, as well as comprehensive manuscript editing and proofreading.


6 Simple Steps to Successful Self-Publishing pdf – FREE


Supercharge your self-publishing strategy with my “6 Simple Steps to Successful Self-Publishing” pdf, available NOW!

Thinking of self-publishing? Not sure how to go about it?

Then you need to download my pdf, “6 Simple Steps to Successful Self-Publishing”! You’ll find lots of handy, practical advice aimed at helping you reach your publishing goals.

Download it today and become a self-publishing success story!

See you out there!


Richard Todd,Editor's Desk,About Us,About The Editor's DeskRichard S. Todd is President at The Editor’s Desk, providing professional business copywriting services, as well as comprehensive manuscript editing and proofreading.

The Three Biggest Rules of Self-Publishing

self-publishingThinking about self-publishing?

You’re not alone. Thousands of writers self-publish their work every year. Unfortunately, many of them fall short of their goals because they don’t have the information they need to make sound buying decisions.

Before you self-publish, you need to know “The Three Biggest Rules of Self-Publishing“!

If you’re in the Greater Toronto Area, join me for this special FREE event on February 10 at 7 PM, at the Brentwood branch of the Toronto Public Library.

Click here for details. Hope to see you there!

Richard Todd,Editor's Desk,About Us,About The Editor's DeskRichard S. Todd is President at The Editor’s Desk, providing professional business copywriting services, as well as comprehensive manuscript editing and proofreading.

Pro Tips on Book Cover Design

book cover design,book covers,editor's deskThinking about your book cover design, but not sure where to turn to for advice? Book cover artist Alexander von Ness shares some tips with The Editor’s Desk.

Many authors, especially ones who go the self-publishing route, will one day need to come face-to-face with book cover design.

For many, it’s a daunting prospect. Sure, we know how to tell stories. But what do we know about cover art? Should we even try to attempt it ourselves?

Personally, I believe that, along with editing, book cover design should be left to a professional. After all, the cover will be the first thing a prospective reader will see. Shouldn’t it be the best it can be?

So, where do we start? To give us insight, I turned to book cover design artist Alexander von Ness, who agreed to answer some questions about this important part of your book’s overall development.

1) How many book covers have you designed? Do you primarily work for indie authors?

I’ve designed approximately 2,000 covers, which includes covers designed for indie authors, book coaches, medium-size publishing companies, and design contests.

I personally never make any differences between first time indie authors and authors who have already sold millions of books. Every new cover design is a new challenge where I try to create a little masterpiece every time.

Even though I do this for a living, and put food on the table by doing it, this is still a form of art – and art doesn’t include any boundaries in its nature.

2) When authors approach you to design their cover, what are some of their biggest concerns?

Mostly indie authors, who have never worked with me, are concerned that their message wouldn’t be recognized on the cover at first glance. But I reassure them that I make unlimited changes until the author is 100% satisfied.

Also, first time authors are very concerned that I won’t be able to present the main character (and secondary characters) in the way they are described in the book. This is by far the greatest mistake authors make when thinking about a cover! The main character should never be on the cover, unless it’s only in one segment, or as an undefined character whose appearance could still be imagined by the reader while reading the book.

If we have the main character “served” on the book cover, especially in fiction, a lot of readers will forever be deprived of imagining and daydreaming, and might possibly be disappointed by their actual appearance on the cover!

3) What are the most important elements to consider when designing a book cover?

Definitely typography: the font choice and its placement on the cover. Nothing can be compared to that. If your typography is lame, there is no point in having a great design with the best imagery.

I saw a lot of great designs that were literally ruined by bad typography. I would even dare to say that a good designer can be exclusively recognized by a good typography choice. For example, I sometimes send my clients the same design with different typography to prove to them how important this is in the overall design. The typography change was so powerful that the cover was sending a completely different message than it was supposed to.

One of the most important features today, compared to a couple of years back, is the visibility, readability and recognition in a thumbnail size. Today the majority of books are being sold online. So today you’ll see a lot designs with the title over the whole cover, which was unthinkable, even unacceptable a while ago.

Because of this, I’ve seen a new trend in redesigning existing covers. Many authors have done their cover very quickly, unprepared and unprofessional or with a very low budget, so some great, high quality books weren’t selling at all. In the end, they would realize that it is more profitable to make a cover redesign then to write a new book!

For example, at the beginning of this year, I redesigned one fiction novel. Before I made the redesign, the book was selling about seven copies per week. After my redesign, and some extra marketing efforts on the part of the author, the same book was selling almost 2,000 per month! A redesign of the book cover can be a great opportunity to revive sales. Trust me, the results can be surprising!

4) Is it necessary for you to read the book before designing the cover?

No. If that were necessary, I would only be able to create a few covers per year!

After an author contacts me, I send them a few questions to see what they really want, what they like and what they expect from their cover design. Of course, regardless of the different wishes I get from the authors, I design the book cover so it connects to the book and its content and with the message that the author wants to convey to his audience. My goal is, above all, to draw the reader in with the cover design and to give the book a professional appearance that will improve sales.

It’s also important to know the author’s target audience. After I have determined that, I start developing a design concept. Without a strictly defined target audience there is no point in doing a cover design. The majority of authors say that their target audience is males and females from 7 – 77! The author has to realize that his book wasn’t written for every person that enters the bookstore. Once this is determined, I can create an eye-catching book cover.

5) What about interior design? How important is that to the overall reading experience?

Every single part of the book is equally important for success. The interior layout should be readable for everyone. It may not be as important as the title, editing, proofreading, cover design and back copy, because a flawless interior layout design is useless when the book wasn’t edited properly and is filled with grammatical errors.

6) Do you have an opinion about online design tools that allow authors to create book covers on their own?

I think that this is very good and useful, but only to a point. As technology moves on, we have the opportunity to witness the appearance of new tools every day, which are helping us in our everyday work, so it’s no wonder that book cover design also got its turn.

Some book cover designers are frowning because they are afraid that it might take their job away. However, I don’t see any problem here. Just the opposite! I see that the book cover culture is developing in a positive direction and that the awareness of the importance of book cover design is larger every day. We as a community can only gain through that. The ones with a lower budget will be able to have their own book cover, which is something that makes me very happy.

One of the most useful and serious tools would be www.canva.com, which started very well and one that I hope will develop in a good direction. Every tool or application which helps the authors to create their book with less effort can only be beneficial for us who are engaged in the book business. Here I don’t only mean book cover design, but also editing, proofreading, etc. However, I would never recommend people to do these things on their own if they have serious intentions with their book.

Alexander von Ness is a book cover designer with almost 20 years of professional experience in graphic design, and over a decade as Art Director in a branding agency. In the past few years his main area of focus is book cover design. His website Nessgraphica is among the top trusted sites for book cover design services overall.

Questions? Send them to info@editorsdesk.net.

Richard Todd,Editor's Desk,About Us,About The Editor's Desk

If you’re a writer, write. And if you’re a reader, keep reading. We need you!

Richard Todd is a novelist, speaker, and President at The Editor’s Desk. Plus a few other things that get lost in the clutter. Visit him online at www.richard-todd.com, and connect on Twitter and LinkedIn.

What to Expect from your Book Editor

First-time authors aren’t sure what to expect when they first work with an editor. This article should take some of the mystery out of it. Enjoy!

Book editing,editor,The Inside View,The Editor's Desk“Even the most brilliant of authors will have mistakes.” –  Sèphera Girón, Developmental Book Editor at The Editor’s Desk

This week, we speak to Sèphera Girón, one of the developmental editors at The Editor’s Desk, about what to expect from your book editor.

1)   How important should hiring a professional book editor be to an author?

Before I answer that, I should address the current state of publishing.

Traditional publishing is not necessarily on the decline but it’s going through a seismic shift. I believe traditional publishing will always be here. Self-publishing is not a new concept but in recent years, as the average citizen has become a technological wizard; it is easier and more economical than ever to self-publish.

In traditional publishing, once the author has leaped from the slush and landed onto an editor’s desk, a relationship begins. The editor will work with the author in a developmental capacity to draw out the best story the author can tell. When both the editor and author have decided the story is ready to be published, editing does NOT stop there. The manuscript will go through a process which can include any and all of these steps, some repeated: copy editor, back to the author, line editor, back to the author proof reader, sometimes back to the author and then it’s published. See how many editors are involved in one book?

Some authors choose to use an editing service to polish up their book as shiny as it can be before even going for a swim in the slush. Some authors have “first-readers” or writers groups where they workshop their ideas. Some authors write a book and send it off with no one seeing it.

There is no one magic answer when it comes to preparing a book for submission to a publishing house even if you already have a working relationship with your book editor. It’s up to you, the author, to submit the best work possible.

When it comes to self-publishing, authors would be wise to hire additional help in as many areas as possible. Most authors really just like to write. They don’t want to deal with anything but writing and in many cases; they shouldn’t perform any part of the process but write. However, a self-publisher is a publisher. You’re not just an author anymore. You are a publishing house. You are putting out a product in competition with traditional publishing houses. It behooves you to hire a developmental editor, especially if you are a new writer, to help you shape your project. You should definitely have some sort of copy editor to catch all those repetitive grammar errors you’ve been making since high school. Don’t be ashamed, we all do it. A line edit can be costly but it will catch everything you didn’t as you read and re-read your manuscript endlessly.

The short answer is, a professional book editor performing any service can help make your work shine at its best and an author should seek out what his or her budget can afford.

2)   What can an author expect from a professional book editor?

An editor is not a magician. An editor can only perform so many miracles in relation to the author’s own skills. An editor will help an author tell the story he is trying to tell. An editor can not and will not rewrite your book or even a sentence. An editor will not format your book or deal with photographs in any manner.

An editor wants the book to succeed and is doing the best he or she can with manuscript. An editor is not out to destroy your book or make you feel inadequate. The editor is on your team.

In modern times, an editor will use track changes so that the author can accept or not accept the editor’s suggestions. An editor will also flag spots and leave comments.

A good editor will not pussy-foot around bad writing. You asked for help, you got it. Suck it up. If you feel your editor is too harsh for your thin skin or not doing what you think he or she should be doing, use a different editor. Personality and expectation clashes do happen but sometimes an author isn’t ready to hear the truth or is inclined to do the work.

3)   Would you ever recommend an author edit his or her own work?

Even the most brilliant of authors will have mistakes. It’s impossible to see everything clearly when you’re involved in the story and have stared at those words for months, or even years. A fresh set of eyes can see so much more.

4)   Do you find that working with a book editor develops the author’s talent in the long run?

Most certainly. My own example is how my work has shifted and grown with Don D’Auria, current Editor-in-Chief at Samhain Horror Publishing. Many years ago, I decided I wanted to write for Leisure Horror. I submitted plots and manuscripts. Back in those days, sometimes you had to wait a year for an answer by snail mail. Don liked my writing but I hadn’t pitched anything that fit his vision for the horror line. We met some time later at a con and talked more. Then finally, I pitched him a book he wanted to take. We worked together on four books at Leisure Books and now have finished two with Samhain Horror with more in the works. We have a history now and it’s comforting to know how he thinks, what he looks for, and he knows what he can ask of me and that I’ll deliver. It’s motivating, as well, to know that an editor has an interest in my work, that my own creativity won’t be lost in his hands, and that it will look great with proper grammar and all that in a professional format.

If you intend to write for the long term, you may find that you will prefer to consistently work with an editor who understands your vision and can tease it out of you. Your spouse, parents, children, are very likely not good editors. They may help you understand if your story makes sense, but chances are, they won’t be the best at fixing your grammar and random tense changes. The more you write, and see your errors, the less you will make those errors, and you will find yourself growing as an author.

Think of an editor like your teacher. He or she is correcting your papers and helping you succeed. You can learn from your mistakes and your writing will improve.

5)   What is developmental editing vs. copyediting?

Developmental editing involves looking at the big picture of the manuscript.

What is the story?

Does it make sense?

Are all those characters necessary?

Is there a climax?

Is the story engaging?

Is the book organized properly: front matter, back matter?

Is the narrative voice consistent to the style?

Are there random tense changes?

All these questions and more are considered when a developmental editor is at work.

Copy editing is more about the mechanics: Grammar, typos, sentence structure, and so on.

6)   Why is proofreading important after going through the editing process?

Between the editor and author going back and forth, mistakes can happen. A proof-reader checks for typos, weird spacing, random name changes, and so on. It never hurts to have professional eyes take one last look before releasing your hard work into the world.

7)   On a different note, you’re very involved in your local writing community, doing everything from heading up associations to panel discussions to event planning. How important is it for an author to be part of their local literary community?

Authors should become active in their community as a way of spreading literacy, educating youth, inspiring free-thinking and promoting self-expression. In a world where there is so much focus on money, houses, fancy cars, fashionable clothes, and so on, there needs to be a safe pocket of calm, where someone can go away from the world, and step into someone else’s world if only for a few hours. Everyone is a story teller. Everyone has a story to tell. And everyone deserves a platform to explore this process within his or herself and to share it. Working authors have the power to make this happen in their own communities by forming or joining writers groups, working with libraries, running panels, reading series, conventions, hosting a retreat or workshop, and so on.

Questions for Sèphera? Email then to info@editorsdesk.net.

If you’re a writer, write. And if you’re a reader, keep reading. We need you!

Author Richard S. Todd

Richard Todd is a novelist, screenwriter, and president at The Editor’s Desk. Visit him online at www.richard-todd.com.

Writing Good Copy for Author Websites

author website,content,writer,copywriting

“It’s important for the author to have a hand in what the web copy says, yet some authors have a really hard time writing about themselves…” Lissa M. Cowan, Associate Copywriter for The Editor’s Desk

The Inside View’s first instalment features Lissa M. Cowan, Associate Copywriter for The Editor’s Desk. Lissa shares her insights on writing copy for author websites.

1)   What are some of the most important aspects of  an author’s website? 

Give visitors a taste of his or her latest book to draw them in right away. That might mean presenting them with a video teaser on the homepage that recounts or reenacts some of the book without giving away the ending, or maybe it’s a hypnotizing paragraph from the book that is prominently displayed on the homepage. Another important aspect is for an author to provide two or three testimonials from readers and media that clearly showcase his or her talents, and make people want to buy the book. And finally, an author needs to give readers a way to contact him or her, and to follow the author on Twitter, Facebook, Tumblr, Google+, Pinterest or Instagram. Choose just one or two of these social media. Also, don’t forget to ask them to share, share, share the website with their friends!

2)   Should an author write his or her own web copy or hire a professional copywriter? 

I think it’s important for the author to have a hand in what the web copy says, yet some authors have a really hard time writing about themselves and so, for something like a bio, it makes sense to have someone else write it, or at the every least, edit it. If an author does write his or her own copy, then I suggest having it edited by a professional, as even writers make writing mistakes.

3)   How often should an author update his or her blog? What kind of topics should they write about? 

It’s important to update blog content regularly as it will help an author’s website rank better online, which means driving more traffic to the site. I suggest posting once a week or twice a month. To determine what kinds of topics to write about, an author need to figure out who his or her audience is. For example, if it’s crime readers, then it makes sense to post on topics that interest these readers. It’s important for authors to remember that they don’t have to write a new post from scratch each time. Authors can comment on something they’ve read in the news, or post captivating pictures or illustrations. Depending on how long the author has been blogging, he or she can recycle and update content from previous posts, and can also request guest posts from other authors in a similar genre. If you’re not sure what topics to post about, then ask your readers via a survey. People love filling in surveys and it will give authors some useful information to draw from.

4)   Most authors are on some type of social media platform these days. Which, in your opinion, is the most effective for authors? 

I think this really depends on what kind of books the author writes, and also his or her readership. For Young Adult authors I would seriously recommend Twitter and Instagram, as young people are moving away from Facebook and spending more time on these social media. Facebook is good for some audiences, and makes it easy to set up a fan page and to send out invites for book-related events. Pinterest is really popular these days so I would definitely suggest that authors look into how this platform might work in their favour. As an example, if an author writes cookbooks then something like Pinterest or Instagram would be perfect as it is visually based. Although it’s important to be on social media for connecting to readers, I think one can overdo. Better to pick one or two and to post regularly than to be on all of them and not keep up-to-date.

5)   What’s the one thing you can recommend for an author websites that many authors haven’t thought of? 

I find that many authors still don’t have video on their websites, and video is one of the most popular ways of communicating online. In fact, experts say that in a few years it will replace social media altogether. Not sure about that, yet it’s super popular and super shareable so definitely worth doing. Author videos can range from an author reading his or her work, to a Q&A, to an animated video explaining a book’s storyline.

Questions for Lissa? Send them to info@editorsdesk.net.

Reprinted from The Editor’s Desk series: The Inside View.

If you’re a writer, write. And if you’re a reader, keep reading. We need you

Author Richard S. Todd

Richard Todd is a novelist, screenwriter, and president at The Editor’s Desk. Visit him online at www.richard-todd.com.

Self-Publishing Webinar

Hey folks!

If you missed our Self-Publishing webinar, you can listen to the audio right here.

Have questions or like to learn more? Contact me directly at richard@editorsdesk.net.

See you out there…

If you’re a writer, write. And if you’re a reader, keep reading. We need you!

Author Richard S. Todd

Richard Todd is a novelist, screenwriter, and president at The Editor’s Desk. Visit him online at www.richard-todd.com.