SOURCE Marketing is a great new way of creating a content marketing strategy, with an eye on brand awareness and customer engagement.
Have you heard about content marketing?
Content marketing provides meaningful, relevant content to your target audience in order to raise brand awareness. And, unlike advertising, in which you’re simply pitching a product or service, content marketing invites customer engagement.
So how can you get started? Introducing our new content marketing system, SOURCE Marketing!
SOURCE Marketing is a simple six-step method of getting your content marketing strategy off the ground. You can use it for web pages, blogs, landing pages, or wherever you connect and engage with your audience.
Why do we call it SOURCE Marketing? Quite simply, SOURCE is an acronym for:
Simple English: Keep the language simple. When you speak to your audience in a way they understand and can relate to, your message will reassure the customer that you understand their needs. Learn more about using Simple English.
Opening Question or Statement: You need a powerful headline to draw people in. “Looking for a New Way to Increase Customer Traffic?” “Improve Search Results in 24 Hours!” “Stop Smoking in 7 Days!” Be exciting, enticing, and most of all, authentic.
Unique Image: Your logo and headshot should be as unique as you are. But your page also needs an image which reflects and reinforces the page’s particular message. Use a sharp picture that demonstrates the benefits of working with you!
Rationale: What are your customer’s pain points? In a few short paragraphs, provide the rationale as to what makes you the best choice to help, and list the benefits of using your service. For example, will hiring you increase website traffic, improve search results, or simply raise awareness about their business? Whatever the benefits are, list them!
Call to Action (CTA): They’ve read your page. Now what do you want them to do? Signup for your newsletter? Download that eBook? Leave your site? Okay, definitely not that last one, but if you don’t have a strong CTA, that’s exactly what’s going to happen. Here are some tips to creating great CTAs.
Endorsements: A must-have for landing pages, proven social evidence of your skills go a long way to demonstrating that you’re the best person for the job. One or two testimonials from clients will do, and provide a back link to their website or LinkedIn profile. Learn more about social evidence.
Have questions about how we can help your web copy using SOURCE Marketing? Get in touch with us!
Richard S. Todd is President at The Editor’s Desk, providing professional content management and web copywriting services, as well as comprehensive manuscript editing and proofreading.