Small press publishers and independent authors fight for your attention online. And with the Internet being no more than a television with millions of channels, getting it can be a challenge.
Online marketers talk about audience engagement, SEO, keywords, social media platforms, and blah blah blah. They have it down to a science, so much so that everyone can do it.
But not everyone can get results.
Twas ever thus with my first novel, Raincloud. I went crazy with online marketing, spending time stroking all of the tactics mentioned above. And I did pretty good with it.
But I did even better with face-to-face sales at book fairs, writers groups, and my in-store book tour.
With face-to-face marketing, relationships are built. People are no longer just words on a screen. They’re living, breathing souls with whom you can engage. It’s a slower process as, unlike online where you can reach thousands at one time, you can only engage a limited amount of people at once. That’s a small trade-off though, especially when I see the relative conversions.
So with my new novel, The Orphans of the Creek, I’m going to stress less about online and concentrate more on face-to-face engagement. For me, it’s a lot more satisfying than spreading mass messages in my pyjamas.
What’s your online vs. face-to-face experience like? Let me know by email or in there comment section below.
See you out there!
If you’re a writer, write. And if you’re a reader, keep reading. We need you!
Richard Todd is a novelist, screenplay writer, and social media guy. Plus a few other things that get lost in the clutter. Visit him online at www.richard-todd.com.