What Makes Great Cover Copy?

How many times have you been drawn in by a book’s front cover, only to pick it up and be disappointed by the back cover copy?

Your own novel could be the Best Thing Ever Written but, with less-than-enticing copy, it might find a permanent home on that retail shelf. Until, of course, it’s time to send returns to the publisher.

Back cover copy is vital to your book’s success.  Think of it as a written trailer for your book. In fact, you should be able to read it aloud in a movie announcer’s voice without a hint of sarcasm!

Still not sure how to go about it? Don’t despair! You can create great cover copy by following a few simple guidelines, as follows:

1) 250 words, max

2) Describe the main character and establish their story arc

3) Hint at the climax in “cliff-hanger” fashion

Your copy might become bogged down if you describe too many sub-plots or mention more than one secondary character. You want to whet the reader’s appetite, not overwhelm them with details!

If you feel too involved with the story to write objective copy, ask an editor for guidance. Great copy on your novel is worth the investment.

See you out there!

If you’re a writer, write. And if you’re a reader, keep reading. We need you!

Richard Todd is an author, blogger, and Social Media guy. Plus a few other things that get lost in the clutter. Visit him online at www.richard-todd.com.


Author: Richard S. Todd

Pro copywriter. Expressive voice artist. Award-winning public speaker.

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