Measuring Success

Here in North America, one of the first questions you’re asked when you first meet someone is “What do you do for a living?” And because success is too often equated with money, status, and possessions, the rest of the conversation (and ensuing relationship) could very well hinge on your answer.

For authors, success should be measured by accomplishments, not by book sales. I’ve had many people (writers and non-writers alike) call me a success simply because I wrote a book and had it published. People seem astounded, without even knowing any sales figures.

And now I’ve written a second? Amazing!

So for all you writers out there, the next time you are disappointed at lagging sales, be proud that you were committed enough to see such an enormous project straight through to the end. I know it’s not easy. And I can attest to the fact that many people admire your efforts as well.

Come to think of it, the only ones who consider low book sales as a sign of failure are the traditional publishers. So self-publish away and hold your head high!

You’re already a success. Believe it.

If you’re a writer, write. And if you’re a reader, keep reading. We need you!

Richard Todd is an author, blogger, and Social Media guy. Plus a few other things that get lost in the clutter. Visit him online at


Author: Richard S. Todd

Pro copywriter. Expressive voice artist. Award-winning public speaker.

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