The Importance of Book Fairs

The business model that many large books retailers have adopted almost encourages people to treat them more like libraries than stores. I don’t know how many times I’ve ventured into an Indigo store and spied shoppers sitting in those big comfy chairs, casually reading a stack of books until it was time for them to go – leaving the books behind!

Nothing like reading a free book, huh?

This can cause severe paranoia for the author hosting an in-store book signing. What if you personalize a book to someone (and in most cases you sign before they pay for it) only to have a staff member find it abandoned later?

Book fairs are different.

As stated above, book stores attracts browsers. But since there are no comfy chairs at book fairs, only serious book buyers ever go. Book fairs don’t happen every day (many only once or twice a year) so these readers really jump on the chance to expand their library.

You’ll also get the opportunity to network with other authors and small publishers.

Price of the table too much? Share with an author friend!

Best of all, because you’re selling directly to the reading public, that 35% commission the bookstore was taking now belongs to you. Goodbye to the middleman!

The one drawback of the book fair is the heady competition. Dozens, evens hundreds of other writers are in the room with you, all pitching their wares. But as I said in a previous post, smile and sell yourself. You’ll stand above the rest.

I’ve had great success at the book fairs I’ve participated in. They’re an important part of any Personal Appearance Tour.

But what if your community doesn’t hold an annual book fair? Take the initiative and put one together. I’ll share some tips on how to do that in my next post.

See you out there!

If you’re a writer, write. And if you’re a reader, keep reading. We need you!

Richard Todd is an author, blogger, and Social Media guy. Plus a few other things that get lost in the clutter. Visit him online at


Author: Richard S. Todd

Pro copywriter. Expressive voice artist. Award-winning public speaker.

4 thoughts on “The Importance of Book Fairs”

    1. Hi Michelle and you’re welcome.
      The best way to find book fairs is by doing a simple Google search or by contacting your local writers group. If there isn’t one in your area, my next post will talk about how to have your own. Thanks for writing!

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