Self Yourself Before Your Book

That’s right. It’s time to get in the spotlight.

Last time we discussed booking your personal appearance tour. Today I’ll tell you how the actual experience went for me.

One of many stops on the ‘Raincloud’ Book Tour!

First of all, the store managers were very accommodating. The table and chair were always set up beforehand, their staff was anxious to help, and in most cases I was offered a beverage from the coffee bar.

I hung my posters on the table, set up my stack of books plus a little information sheet about myself, and got my sharpie out.

And the people drifted by. Sure, an author in the store is a novelty but many customers are wary of a sales pitch.

So how do you get their attention? Just smile at each and every person who comes near and say hi!

For me, engaging the customers is the key. Sell yourself before pitching your book. I spent more time talking to the customer about themselves than about my book. I was genuine about it too; it was fun getting to know people.

And you know what? I signed a lot of books.

You will too. Just by being yourself.

See you out there!

If you’re a writer, write. And if you’re a reader, keep reading. We need you!

Richard Todd is an author, blogger, and Social Media guy. Plus a few other things that get lost in the clutter. Visit him online at


Author: Richard S. Todd

Pro copywriter. Expressive voice artist. Award-winning public speaker.

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