Booking a Personal Appearance Tour

You did a print run of your latest novel. And it’s gathering dust on the bookstore shelf amidst thousands of other titles.

So how do you get new readers to zero in on yours?

Easy. Use the one marketing tool that no one else has: you! And the best way to do that is through a Personal Appearance Tour.

They are frighteningly easy to book. For my tour, I simply called the manager of each area store that carried my book. All I needed was a table, chair, and 2 – 3 hours during a Saturday or Sunday afternoon.

If space permits, store managers almost never turn down the chance to host an author. It’s risk-free (books that aren’t returnable are handled through consignment) and their store gets a good amount of exposure.

After a stretch of introductory, follow-up, and confirmation calls, I had weeks of appearances scheduled.

Publicity was free – I used social media (blog announcements, FB event invitations, etc) and sent press releases to local papers. A few of those papers actually sent a reporter to cover the event.

And you’re not limited to just retail appearances as well. Book fairs and festivals can easily be scheduled into a tour itinerary.

Exciting stuff! I had butterflies every time I drove to an event.

And how did it go? I’ll share that next time.

See you out there!

If you’re a writer, write. And if you’re a reader, keep reading. We need you!

Richard Todd is an author, blogger, and Social Media guy. Plus a few other things that get lost in the clutter. Visit him online at


Author: Richard S. Todd

Pro copywriter. Expressive voice artist. Award-winning public speaker.

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