I know many people who swear that they’ll never read an eBook. They love the feel of turning actual pages between a thick hard cover. Something tangible they can hold in their hands.
But I also know a number of converts who once swore they’d never read an eBook, only to become a devotee.
So where does that leave us as self-published writers? Do we struggle to lay out the funds for a hard-cover book or simply upload our work into online publishing services like Smashwords, where our only expense is incurred when there’s a sale?
I don’t over-romanticize hard copy books. You don’t need coke-bottle glasses to see the writing on the wall for this hallowed medium. One day, and soon, eBooks will have the lion’s share of the market.
Why not embrace this fact and sell your work electronically? A good social media strategy can make your book stand out from the thousands upon thousands of other titles out there. The price point is attractive to readers as well. What’s $2.99 for a book?
Can’t sign an eBook? Maybe you can digitally sign a limited number of copies. Feel silly at a book event without a hard copy book? Sell coupons for downloads. There are lots of things you can do.
Who knows? You might just sell enough books to attract the attention of a traditional publisher (if that’s your goal). It’s happened before. But be warned: it’s much more the exception than the rule.
If you’re a writer, write. And if you’re a reader, keep reading. We need you!
Richard Todd is an author, blogger, and Social Media guy. Plus a few other things that get lost in the clutter. Visit him online at www.richard-todd.com.