Visit Me at Fan Expo 2015 in Toronto!

August 23, 2015

Hey everyone!

I’m appearing at Fan Expo 2015 in Toronto between September 4th and 6th, so I hope you’ll come out and say hello!

I’ll be selling and signing copies of my novels Raincloud and The Orphans of the Creek at the HWA booth (# 5221) at the following times:

  • Friday, September 4th, 2 – 4 PM
  • Saturday, September 5th, 4 – 6 PM

If you’re interested in attending any the HWA panels, I’ll be moderating three of them!

  • “So You Want to Write Horror?” – Friday at 11:15 AM in Room 703
  • “What Scares You?” – Friday at 12:45 PM in Room 705
  • “What’s the Next Big Thing in Horror Fiction?” – Sunday at 11:45 AM in Room 705

Buy some books, pose for a pic, and learn how you can be a writer at Fan Expo 2015 in Toronto. It’s going to be a lot of fun, and I hope to see you there!

Richard Todd,Editor's Desk,About Us,About The Editor's Desk

Richard S. Todd is President at The Editor’s Desk, providing professional content management and web copywriting services, as well as comprehensive manuscript editing and proofreading.


SOURCE Marketing: Kickstart your Content Strategy

July 29, 2015

content marketing,content marketing torontoSOURCE Marketing is a great new way of creating a content marketing strategy, with an eye on brand awareness and customer engagement.

Have you heard about content marketing?

Content marketing provides meaningful, relevant content to your target audience in order to raise brand awareness. And, unlike advertising, in which you’re simply pitching a product or service, content marketing invites customer engagement.

So how can you get started? Introducing our new content marketing system, SOURCE Marketing!

SOURCE Marketing is a simple six-step method of getting your content marketing strategy off the ground. You can use it for web pages, blogs, landing pages, or wherever you connect and engage with your audience.

Why do we call it SOURCE Marketing? Quite simply, SOURCE is an acronym for:

Simple English: Keep the language simple. When you speak to your audience in a way they understand and can relate to, your message will reassure the customer that you understand their needs. Learn more about using Simple English.

Opening Question or Statement: You need a powerful headline to draw people in. “Looking for a New Way to Increase Customer Traffic?” “Improve Search Results in 24 Hours!” “Stop Smoking in 7 Days!” Be exciting, enticing, and most of all, authentic.

Unique Image: Your logo and headshot should be as unique as you are. But your page also needs an image which reflects and reinforces the page’s particular message. Use a sharp picture that demonstrates the benefits of working with you!

Rationale: What are your customer’s pain points? In a few short paragraphs, provide the rationale as to what makes you the best choice to help, and list the benefits of using your service. For example, will hiring you increase website traffic, improve search results, or simply raise awareness about their business? Whatever the benefits are, list them!

Call to Action (CTA): They’ve read your page. Now what do you want them to do? Signup for your newsletter? Download that eBook? Leave your site? Okay, definitely not that last one, but if you don’t have a strong CTA, that’s exactly what’s going to happen. Here are some tips to creating great CTAs.

Endorsements: A must-have for landing pages, proven social evidence of your skills go a long way to demonstrating that you’re the best person for the job. One or two testimonials from clients will do, and provide a back link to their website or LinkedIn profile. Learn more about social evidence.

Have questions about how we can help your web copy using SOURCE Marketing? Get in touch with us!

Richard Todd,Editor's Desk,About Us,About The Editor's Desk

Richard S. Todd is President at The Editor’s Desk, providing professional content management and web copywriting services, as well as comprehensive manuscript editing and proofreading.


Live at the Library!

March 22, 2015

self-publishing

Hi everyone!

If you’re in the Toronto area, stop into the Brentwood branch of the Toronto Public Library on April 8th for another presentation of  “The Three Biggest Rules of Self-Publishing“, hosted by me!

This presentation covers everything you need to know to make sound buying choices during your self-publishing journey, and help prepare for for success! Last time, 52 aspiring writers came out and had a lot of fun.

The event is drop-in, and free to everyone. Hope to see you there!
See you out there!

Richard Todd,Editor's Desk,About Us,About The Editor's DeskRichard S. Todd is President at The Editor’s Desk, providing professional business copywriting services, as well as comprehensive manuscript editing and proofreading.


52 Writers, 52 Lessons

February 18, 2015

20150210_191202Our “Three Biggest Rules of Self-Publishing” seminar was a smashing success! 52 ambitious writers came out to learn about the self-publishing industry, have their questions answered, and receive the link to “6 Simple Steps to Successful Self-Publishing“.

All in all, a successful night that we’re going to repeat in various libraries and writers groups around the Greater Toronto Area. If you’d like self-publishing coach Richard Todd to bring his informative, fun-filled presentation to your group, email us today at richard@richard-todd.com!

See you out there!

Richard Todd,Editor's Desk,About Us,About The Editor's DeskRichard S. Todd is President at The Editor’s Desk, providing professional business copywriting services, as well as comprehensive manuscript editing and proofreading.


Join the Sock Patrol!

February 9, 2015

Hey everyone!

I’m the founder of Toronto Sock Patrol. We’re a group of caring individuals who deliver new socks and other items of warmth to the homeless and in-need folks in the Greater Toronto Area.

Please join us during our monthly campaigns to help others by helping in your own community! Thanks for your support!

See you out there!

Richard Todd,Editor's Desk,About Us,About The Editor's DeskRichard S. Todd is President at The Editor’s Desk, providing professional business copywriting services, as well as comprehensive manuscript editing and proofreading.


6 Simple Steps to Successful Self-Publishing pdf – FREE

February 4, 2015

self-publishing

Supercharge your self-publishing strategy with my “6 Simple Steps to Successful Self-Publishing” pdf, available NOW!

Thinking of self-publishing? Not sure how to go about it?

Then you need to download my pdf, “6 Simple Steps to Successful Self-Publishing”! You’ll find lots of handy, practical advice aimed at helping you reach your publishing goals.

Download it today and become a self-publishing success story!

See you out there!

 

Richard Todd,Editor's Desk,About Us,About The Editor's DeskRichard S. Todd is President at The Editor’s Desk, providing professional business copywriting services, as well as comprehensive manuscript editing and proofreading.


The Three Biggest Rules of Self-Publishing

January 7, 2015

self-publishingThinking about self-publishing?

You’re not alone. Thousands of writers self-publish their work every year. Unfortunately, many of them fall short of their goals because they don’t have the information they need to make sound buying decisions.

Before you self-publish, you need to know “The Three Biggest Rules of Self-Publishing“!

If you’re in the Greater Toronto Area, join me for this special FREE event on February 10 at 7 PM, at the Brentwood branch of the Toronto Public Library.

Click here for details. Hope to see you there!

Richard Todd,Editor's Desk,About Us,About The Editor's DeskRichard S. Todd is President at The Editor’s Desk, providing professional business copywriting services, as well as comprehensive manuscript editing and proofreading.


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